MSNBC Your Business June 3, 2012
sells things like a store. >> this if this sounds confusing you're not alone. story has an editorial theme like a magazine and every eight weeks rachel changes it and that means she changes everything. ♪ a change a change will do you good ♪ >> reporter: the products, the look, everything but the location. >> having aphysicing a physical. >> rather than knowing what to expect as you do in most stores you would visit story precisely because you don't know what to expect. >> i just feel like it can just be so -- especially if you shop a lot like i do, it can be very routine like doi...