Rayssa leal: Live Updates : Vimarsana.com

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Source : voanews.com

Tokyo Olympians Win Social Media Gold

The Tokyo Olympics are different. But even without fans watching in person, people are getting to know the athletes through social media platforms like Instagram and TikTok.

Source : finanznachrichten.de

OLYMPIA: Von Stricken, Einsamkeit bis zum Eklat

TOKIO (dpa-AFX) - Am 23. Juli entzündete Japans Tennis-Star Naomi Osaka das olympische Feuer. Es war ein erster spezieller Augenblick dieser Olympischen Spiele in Tokio, der noch länger in Erinnerung

Source : nbcnewyork.com

Simone Biles' Return Helped Tokyo Olympics Viewership, But the Average Stays at 16.8 Million Viewers


If sponsors aren't getting the impressions from the U.S. viewership side, athletes can't maximize endorsement deals, said Edward Schauder, a sports attorney at law firm Phillips Nizer.
Schauder has negotiated endorsement deals involving top athletes, including Tiger Woods and the 1980 U.S. Olympic hockey team.
However, performance can trump ratings, and winning multiple gold medals would help overcome the low impressions as companies leverage iconic Olympic names long-term.
"If you win gold medals like Mark Spitz, you will always be known," Schauder said. "You win 28 medals like Michael Phelps, you will always be known."
This year, swimmer Caeleb Dressel, who won five gold medals in Tokyo, shined. He joined Spitz and Phelps to win at least five medals in one summer. And at $37,500 per gold medal, Dressel earned a six-figure payday. Dressel is already aligned with top sponsors, including Toyota and Coca-Cola, and made national media rounds on Tuesday after returning to the U.S.

Source : ksat.com

In Tokyo, social platforms help the Pandemic Olympics shine

The made-to-watch Tokyo Games, where pandemic precautions prevent permitting spectators, have become a digital affair more than ever.

Source : kdhnews.com

Social media stars: A glance at Olympians who went big

TOKYO (AP) — At the Tokyo Games, athletes have taken to social media in trailblazing ways — with high-profile results. Several Olympians from niche sports introduced themselves to America through

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