Morning Brief Podcast: Battle of the bikes: Harley Davidson vs Royal Enfield
American bike-maker Harley Davidson recently launched X440 in partnership with Hero MotoCorp, a bike which is specifically made for the Indian market. Also launched recently was the Speed 400, a bike co-built by the British giant Triumph Motorcycles with Bajaj Auto. What makes it interesting is that these companies are tapping into a segment ruled by Royal Enfield in India. But why? Are companies expecting a rise in demand for the premium motorcycles in India? How will Harley straddle the premiumness and affordability in its brand identity and experience? Host Anirban Chowdhury gets all the an...
Source: indiatimes.com