It Takes 'Real Genius' To Rebrand Well
If you’re going to change the name of your business, you need to find a way to make it instantly memorable. Enter ConsumerDirect Mortgage and the Harmon Brothers. ConsumerDirect, a division of Nashville-based FirstBank, has announced it is rebranding to Real Genius. The company said the change will better align its brand with its industry-leading technology, which it says makes the mortgage process easier and more economical for consumers.