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Powered by a strategic rebranding, EFG Holding continues to leverage its experience and assets to maintain a competitive edge across frontier and emerging markets. Group CEO Karim Awad shares the details
Move signals strategic transformation into a trailblazing financial institution with a universal bank in Egypt, leading investment bank franchise in frontier and emerging markets
The move reflects the power of the Group’s full suite of financial services
The move reflects the power of the Group’s full suite of financial services across three key verticals: EFG Hermes (the investment bank)، EFG Finance (the NBFI)، and aiBANK (the commercial bank)، by providing businesses of all sizes and people of all income levels in some of the world’s most compelling
The change in the brand name to EFG Holding will not impact the current management structure and reporting lines, day-to-day operations, or the level of support and cross-selling that will continue between the group’s three verticals