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Seoul Convention Bureau beefs up support for hybrid as city looks to launch CES-style exhibition The Seoul Convention Bureau (SCB) has beefed up its support programme for the year, although it says part of the support for event organisers may not be used due to the ongoing situation with Covid-19. Rather than sitting around watching and waiting how the situation might change, the SCB says it is, nevertheless, making long-term plans to build on the city’s specialised strengths for MICE in the coming years. SCB says it has introduced strategic plans to transform the industry into a hybrid mod...

The Seoul Convention Bureau (SCB) has beefed up its support programme for the year, although it says part of the support for event organisers may not be used due to the ongoing situation with Covid-19. Rather than sitting around watching and waiting how the situation might change, the SCB says it is, nevertheless, making long-term plans to build on the city’s specialised strengths for MICE in the coming years. SCB says it has introduced strategic plans to transform the industry into a hybrid model and designed to provide the best environment for staging quality hybrid events. Cutting-edge m...