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IT&CMA confirms trend to more regional-focused MICE activities in Asia


BANGKOK (eTN) – IT&CMA remains Asia’s leading show for incentive and business travel. And despite all the challenges faced over the last years, the show continues to be hosted in Bangkok with the 18th edition finishing on October 7. The show welcomed some 2,300 delegates – buyers, sellers, corporate managers, and media from 54 countries – and the mood was rather bullish as MICE and business travels grow again with regional economies being driven by China’s growth and a return in confidence.
Asia continues to benefit from improving facilities with new convention centers being built now in Kuala Lumpur, Chiang Mai, and Seoul. The Shanghais rebranded 18,999 seats at the Expo Cultural Center into the Mercedes Benz Arena and Sofitel has a new property in Phnom Penh, which will have the country’s largest ballroom. Cruise terminals are being developed all across Asia such as the one in Singapore or in Okinawa (Japan), while new roads, high-speed train links, and improved ....

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Virtual map of the Seoul


Virtual map of the Seoul
Ramy Salameh talks to Mr Jaesung Rhee, CEO of the Seoul Tourism Organisation.
 
We worked together for three years when you were the director of the Korea Tourism office in London. How has interest in Seoul as a MICE destination changed?
Seoul has been promoting itself as an attractive MICE destination and has been working with major industry associations to get its name out there on the global market. Seoul Tourism Organisation (STO) co-hosted the UIA Associations Asia-Pacific Round Table 2020 on the Virtual Seoul platform last September to great success. 
STO also participated in the first hybrid ICCA Congress as one of six Hub cities in November 2020 and won ICCA’s special edition Best Marketing Award with four others.  ....

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