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CMW explores how the MICE industry in South Korea evolved towards digitalisation and environmentalism

Virtual map of the Seoul Ramy Salameh talks to Mr Jaesung Rhee, CEO of the Seoul Tourism Organisation.   We worked together for three years when you were the director of the Korea Tourism office in London. How has interest in Seoul as a MICE destination changed? Seoul has been promoting itself as an attractive MICE destination and has been working with major industry associations to get its name out there on the global market. Seoul Tourism Organisation (STO) co-hosted the UIA Associations Asia-Pacific Round Table 2020 on the Virtual Seoul platform last September to great ...

Seoul Convention Bureau beefs up support for hybrid as city looks to launch CES-style exhibition The Seoul Convention Bureau (SCB) has beefed up its support programme for the year, although it says part of the support for event organisers may not be used due to the ongoing situation with Covid-19. Rather than sitting around watching and waiting how the situation might change, the SCB says it is, nevertheless, making long-term plans to build on the city’s specialised strengths for MICE in the coming years. SCB says it has introduced strategic plans to transform the industry into a hybrid mod...

The Seoul Convention Bureau (SCB) has beefed up its support programme for the year, although it says part of the support for event organisers may not be used due to the ongoing situation with Covid-19. Rather than sitting around watching and waiting how the situation might change, the SCB says it is, nevertheless, making long-term plans to build on the city’s specialised strengths for MICE in the coming years. SCB says it has introduced strategic plans to transform the industry into a hybrid model and designed to provide the best environment for staging quality hybrid events. Cutting-edge m...

Seoul creates virtual teambuilding games to entice delegates The Seoul Convention Bureau has launched a virtual teambuilding programme, the Virtual Seoul Playground. The programme allows participants to pick an avatar in different traditional Korean clothing, then work together in three cooperative games. Participants can make gimbap at Changdeokgung Palace, a UNESCO World Heritage Site. They can also take part in yunnori – a traditional Korean game in which players throw four sticks and move markers on a mat accordingly – in the square in front of Seoul City Hall. Last...