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Continuing to expand its reach across industries. Filing a trade mark for its own Meal Kit Service this follows the companys purchase of whole foods last month. Current leading meal kit provider is blue apron which cratered following the ipo and was down as much as 7 earlier this morning interesting, kara. This exercise of guessing what amazons going to take on next has been going on for years. But how seriously do you give do you take this i mean its not an enormous business i think, you know, theyve been in the meals business for a while. They deliver other peoples meals. They do all kinds of other things its not a new new thing it will be another amazon branded service. And especially i mean, i think theyve been delivering whole foods meals and things like that. So i think what it is is that these businesses are relatively small and they sort of need to be attached to a larger player a little bit like facebook does to snapcha ....