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Dupixent recaptures top Rx, OTC pharma brand spot in April

Dupixent recaptures top Rx, OTC pharma brand spot in April
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Vicks retains title as top Rx, OTC pharma brand for December 2023

Compared to its performance in November, Vicks inched up in all three major categories as the nation drifted further into the heart of cold and flu season. ....

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Vicks emerges as November's top Rx, OTC brand

Vicks had an estimated national TV ad spend of $15.1 million and received most of its impressions SOV from CBS. ....

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Dupixent returns as top Rx, OTC brand for September

Healthcare brands are benefiting from live sports, particularly college football, delivering nearly 30% more ad impressions year-over-year. ....

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How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing
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