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Red Rooster reclaims an Australian rite of passage in new PLate Up campaign via whiteGREY

Red Rooster, Australia's original chicken shop, is reclaiming an Australian rite of passage by diverting young Aussie drivers into Red Rooster drive thrus with the lure of free fried chicken for a whole year via the PLate Up campaign developed by whiteGREY. ....

United States , Simon Wassef , Shane Holmes , Alice Greene , Meredyth Judd , Alex Sunier , Lisa White , Liz Kerr , Brooke Thompson , Kieran Adams , Ronojoy Ghosh , Tom Lander , Ashley Hughes , Stella Katsaros , Darcy Bush , Kate Fishlock , Pr Communications , Media Agency , Red Rooster , Creative Agency , Red Rooster Fried Chicken , Red Royalty , Red Crunchy Fried Chicken , Big Reds Feast , Chad Mackenzie , Strategy Officer ,