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MCom IP was formed in Texas on December 30, 2020 with Pueblo Nuevo LLC—another Texas entity controlled by DynaIP—as its sole managing member.

10 years of customer experience By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp In theory, delivering a superior customer experience seems simple: Find a way to delight people by making sure everything you do anticipates or fulfills a need that they have. Of course, taking this kind of seamless, frictionless, personalized approach is much harder in practice. Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply first-party data.  If you heard t...

Many myths have arisen around the collection and analysis of data that may lead companies down the wrong path.

The latest credible market research study on Global Real-Time Interaction Management Software Market Growth (Status and Outlook) 2020-2025 highlights

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all data is valuable or actionable, so brands need to be able to discern which is which. “Enterprises are not drowning in data because of its depths, they are drowning because they don’t know how to swim. Too often organizations approach their analytics blindly, sifting through mountains of data hoping to find gems,” explained George Kobakhidze, enter...