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The retail landscape is more complex - and more online - than ever. Across this increasingly tuned-in space, categories are converging like never before as companies fight for users precious free time. Media, gaming, retail, exercise, cooking, education - all now sit side by side, jockeying for a sliver of consumer bandwidth in the attention economy. 
When everyone is your competition, it s hard to know where to focus: in-category, out-of-category? Or which consumer behaviors to rely on: creating the fewest steps, the coolest experience, or the best storytelling? Please don t say all three. 
When it comes to thriving in the digital space and beyond, the streaming giants get a lot right. From my own experience working with such companies at the global technology firm Reaktor, here s something I now know to be true: There are plenty of things retailers could glean from the likes of HBO and Netflix.  ....

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