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Study explores the consumer attitudes and viewing habits that are reshaping the streaming landscapeSTOCKHOLM, Sweden , April 25, 2023 -- Magnite , the world’s largest independent omnichannel... | April 25, 2023
Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nor
Getty Images The retail landscape is more complex - and more online - than ever. Across this increasingly tuned-in space, categories are converging like never before as companies fight for users' precious free time. Media, gaming, retail, exercise, cooking, education - all now sit side by side, jockeying for a sliver of consumer bandwidth in the attention economy. When everyone is your competition, it's hard to know where to focus: in-category, out-of-category? Or which consumer behaviors to rely on: creating the fewest steps, the coolest experience, or the best storytelling? Please don't s...