Getty Images The retail landscape is more complex - and more online - than ever. Across this increasingly tuned-in space, categories are converging like never before as companies fight for users' precious free time. Media, gaming, retail, exercise, cooking, education - all now sit side by side, jockeying for a sliver of consumer bandwidth in the attention economy. When everyone is your competition, it's hard to know where to focus: in-category, out-of-category? Or which consumer behaviors to rely on: creating the fewest steps, the coolest experience, or the best storytelling? Please don't say all three. When it comes to thriving in the digital space and beyond, the streaming giants get a lot right. From my own experience working with such companies at the global technology firm Reaktor, here's something I now know to be true: There are plenty of things retailers could glean from the likes of HBO and Netflix.