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Python Enhancement Proposals (PEPs)

cough hack wheeze.) And immediately someone in the scene would offer them a lozenge to clear their sore throats. The snippet would close with the line: ‘Don’t let a sore throat spoil your scene’. We even recorded a dummy audio to give the client a feel of how hilarious it would be. The idea was truly boundless and linked seamlessly to cinema. It was a winner, a trail-blazer that would have probably changed the way all brands approached cinema-based communication. Sadly, like an underrated script, the idea was passed over by the brand team. If I’m not mistaken, they later said they did...

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Photo: Freepik The ‘idea graveyard’ is brimming with great concepts and ideas that could have helped brands differentiate in various markets that are at risk of oversaturation. Retail brands tout their wares in every mall and every commercial area of a city, and are usually lost in the noise marketing campaigns create. Everywhere we look, ads are vying for attention and enticing customers to spend more time on their shopping platforms, be they in-store or online. So what can brands do to...