Global research by SiteMinder reveals travellers from Asia, Latin America lead in intent, bleisure, digitisation
SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America. In comparison to the global average of 57%, travellers from India (78%), China (76%), Indonesia (65%) and Mexico (64%) all intend to spend more time travelling over the coming year.