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Chipotle CMO Chris Brandt Chipotle These changes will likely outlast the pandemic, said Chipotle CMO Chris Brandt. "The days of extravagant production shoots are numbered as the content being produced by smaller crews in an intimate setting is connecting as well or better with consumers today," said Brandt. "I love the flexibility this provides and the opportunity to do more experimentation and be more real time."   Chipotle also built a new production studio at its headquarters in Newport Beach, Calif...

This month, the multinational beauty maker’s venture capital fund announced a minority investment in Replika Software, a tool that lets brands create a ‘retail partnership’ with any individual active on social or streaming platforms. Kareen Mallet and Corey Gottlieb launched Replika Software in 2017 as a sort of commission solution for retail salespeople, brand ambassadors, and influencers—all people who are passionate about product and actively speaking with consumers online.   Remarking on this month’s minority investment deal with the BOLD fund (Busi...

L'Oreal L'Oréal's global chief digital officer Lubomira Rochet said that the shift to e-commerce will be permanent, predicting that 50% of its sales will come from e-commerce by 2023. She was among one of five executives who spoke about the state of marketing at Business Insider's roundtable of top execs transforming marketing. Because of their work, these participants were named to Business Insider's annual list of the 10 leaders transforming media and advertising. With people stuck inside during the pandemic, brands are selling online more than ever. At cosm...

As part of its acceleration strategy in e-commerce, L’Oreal announced a minority investment in US-American social selling platform Replika Software, Inc., made through its corporate venture capital fund BOLD Business Opportunities for L’Oreal Development. As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, adverti...

At present, e-commerce already makes up 25 percent of L’Oréal’s revenues. 14 Dec, 2020 - 04:24 PM IST     |     By indiantelevision.com Team     NEW DELHI: As part of its acceleration strategy in e-commerce, L’Oréal has made a minority investment in US-based social selling platform Replika Software through its corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development).  As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect w...