SB meets… the founders of Eminente 18th February, 2021 by Melita Kiely Designed to ‘challenge’ the perception of Cuban rum, The Spirits Business discovers more about new kid on the block Eminente. Challenging perceptions: new Cuban rum Eminente Reserva Owned by Moët Hennessy, the wine and spirits arm of luxury goods company LVMH, Eminente was established by Camille de Dominicis, co-founder and brand director, and Briac Dessertenne, co-founder, and sales and operations director. The rum is a blend of aguardientes, eaux-de-vies made from molasses distilled to 75% ABV. The aguardientes...