E-commerce won the COVID war, but what happens next? Kroger looks to the pursuit of digital profit in the Vaccine Economy
Read later Audio version Summary: Kroger had 'a good war' when it came to the COVID crisis, benefiting from the online shift in grocery shopping. But as the Vaccine Economy takes shape, the challenge now is to turn accelerated revenue growth into long term digital profit. As society has leapt into a new digital era, so has Kroger. So says Rodney McMullen, CEO of Kroger, the second-largest US retailer, as he contemplates a bold new ambition on the back of the COVID-driven societal shift to online grocery shopping - doubling digital sales by the end of 2022 and doing so profitably.
Source: diginomica.com