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Zynga Enters Agreement to Acquire Chartboost Thursday, May 6, 2021 10:38AM IST (5:08AM GMT)   Leading Mobile Advertising and Monetization Platform with More than 700 Million Monthly Users Combined Entity Brings Together Top-Tier Content and a Proven At-Scale Advertising and Monetization Platform Acquisition Expected to Close in the Third Quarter of 2021   Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced it has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform. Along with its ...

Zynga agrees to acquire ad platform Chartboost for $250m 6th May 2021 | By Robert Fletcher Social gaming giant Zynga has agreed a deal to acquire mobile programmatic advertising and monetisation platform Chartboost for approximately $250.0m (£179.8m/€207.8m). Zynga will fund the purchase using cash, with the final upfront transaction consideration to also include customary closing adjustments. Chartboost is a unified advertising platform that includes a demand side Platform, supply side Platform and mediation capabilities. The platform has more than 700 million monthly users and over 90 bi...