Rising Audiences and Investment in E-Commerce to Drive 7% Annual Growth in FMCG Digital Adspend
Trends and Insight 18 Add to collection Forecast from Zenith estimates total FMCG adspend to exceed 2019 levels of spending in 2023 Zenith forecasts that fast-moving consumer good (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to 2023, according to its Business Intelligence – FMCG Food and Drink report, published today. That’s well ahead of the 4% annual growth forecasts for FMCG adspend as a whole in the 12 markets included in this report*. FMCG brands still rely heavily on traditional TV, spending 39% of their budgets on television adve...
Source: lbbonline.com