Billie Eilish and 3 New Studies Look at 'Vegan' Labels: Do They Do More Harm Than Good?
New research shows that a vegan label still steers consumers away from making plant-based choices. Why Billie Eilish agrees.
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New research shows that a vegan label still steers consumers away from making plant-based choices. Why Billie Eilish agrees.
Despite an avalanche of evidence pointing to the health and environmental benefits of plant-based diets, researchers have uncovered an unexpected obstacle preventing many of us from making any significant shift from meat and animal products.
Customers are more likely to buy plant-based foods when they are not labelled as vegan, a study has found.
Red meat lovers are much more likely to reach for meat and dairy free products when they don't have the word vegan associated with them, a study by City University of New York has revealed.
Changing labels is a low-cost way for promoting healthy and environmentally sustainable meals across social groups, study finds