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Rupert Murdoch’s new channel hopes to outclass its beleaguered rival

Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands?

What is TalkTV? Everything you need to know about Rupert Murdoch’s TV channel set to launch in the UK in early 2022 and rival GB News.

In depth report on GB News including: Latest signings, launch date, where to watch and Andrew Neil's acrimonious exist from channel.

GB News, the biggest news TV channel to launch in the UK since Sky News 30 years ago, has launched a UK-wide recruitment drive for video journalists and revealed its Freeview channel number. In other developments, Andrew Neil, who will present a nightly news programme on the channel containing “Wokewatch” and “Mediawatch” segments, said it “will not be shouty, angry television” and insisted it will conform to Ofcom rules on impartiality. The channel plans to air 6,500 hours a year of “original news, opinion and debate”, eschewing rolling news for appointment-to-view programmin...