Social media influencers sought to ease COVID vaccine fears
A growing movement is using local social media influencers to reach the most vaccine-hesitant at a neighborhood level.
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A growing movement is using local social media influencers to reach the most vaccine-hesitant at a neighborhood level.
San José to Increase Vaccination Rates in Hard-to-Reach Communities by Using Social Media Messengers Share Article The pilot program is a partnership between Knight Foundation, the City of San José and XOMAD to work with trusted community members through social media to increase vaccinations. “This program gives us the opportunity to partner with residents to share vital vaccine information with their audiences to ensure we reach as many people as possible,” said Lee Wilcox, San Josè deputy city manager and director of the Emergency Operations Center. SA...
Cable cord cutting threatens public access TV and MRVTV Cable television subscriptions are declining and it’s jeopardizing Mad River Valley Television (MRVTV), The Valley’s public access television station. According to a new Pew Research Center survey of U.S. adults, the share of Americans who watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021. In The Valley, MRVTV board members have noticed a 7% yearly reduction in cable income over the past two years due to cord cutting. If this trend continues, MRVTV will likely be out of business within the next f...
DELAND, Fla. -- — Christiaan Jones had 20 points as Stetson defeated North Florida 85-68 on Saturday. Chase Johnston had 14 points for Stetson (10-13, 7-9 Atlantic Sun Conference). Josh Smith added 13 points and eight rebounds. Wheza Panzo had 13 points. Stephan Swenson had three points and 11 assists. Josh Berenbaum had 15 points for the Ospreys (8-14, 6-6). Jose Placer added 11 points. Jonathan Aybar had 10 points. Carter Hendricksen, whose 12 points per game coming into the matchup ranked second on the Ospreys, shot only 14% for the game (1 of 7). The Hatters evened the season series aga...
Getty / The Atlantic To celebrate the holidays, the fitness influencer Cory Boling did mountain climbers in his apartment in a pair of camouflage swim trunks. His twin brother, Calvin, did squats while holding a kitchen stool. The duo—muscular, cheerful, constantly shirtless—were two of the most eager participants in a holiday-season Instagram campaign run by the Oklahoma City County Health Department with the help of the influencer marketing agency XOMAD. Their posts were #ads, as well as invitations to stay home for Christmas, wear a mask, stop the spread, keep it tight. For the hea...