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Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?
Last week, The Drum launched its Better Business interview series with a conversation between Rob Pierre, chief executive officer of Jellyfish, and The Drum’s own chief exec Diane Young. They spoke about the agency’s rapid growth, which has seen its headcount triple in two years, and the bold anti-hierarchical organizational structure that Pierre says is the secret to his success.
The pair follow Adam&Eve/DDB’s Tom Roach in joining the agency.
Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the agencies of the future. Like many in the agency world, I hadn’t heard of Jellyfish until quite recently, its brand awareness undeniably lagging its remarkable business performance of +45% growth on average every year for the last 8 years. It’s grown via word of mo...
Jellyfish Acquires 5 Companies, Fueling Global Expansion with New Digital Capabilities March 3, 2021 Jellyfish Expands Global Footprint with Data and Analytics Capabilities Enhanced with New Offerings in Ecommerce, Content Creation, Creative and Localization London, Feb. 23, 2021 — Jellyfish, the digital marketing partner to the world’s leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify and eBay), announced today the acquisition of 5 companies—each a known leader in the digital space. Jellyfish’s rapid expansion comes against a backdrop of consolidation and challenges in t...