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Creative and Content Veteran Alejandro Lopez Appointed U.S. Head of Mediabrands Content Studio


Press release content from Business Wire. The AP news staff was not involved in its creation.
Creative and Content Veteran Alejandro Lopez Appointed U.S. Head of Mediabrands Content Studio
April 16, 2021 GMT
Creative and content veteran Alejandro Lopez appointed U.S. Head of Mediabrands Content Studio. (Photo: Business Wire)
Creative and content veteran Alejandro Lopez appointed U.S. Head of Mediabrands Content Studio. (Photo: Business Wire)
NEW YORK (BUSINESS WIRE) Apr 16, 2021
Former McCann Worldgroup Japan Chief Creative Officer, Alejandro Lopez, will serve as U.S. Head of Interpublic’s newest creative practice, Mediabrands Content Studio (MBCS), effective immediately. Launched in November 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the content capabilities within Mediabrands’ agencies UM, Initiative, Reprise, Rapport, MAGNA and Orion around the world. ....

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Jellyfish Acquires 5 Companies, Fueling Global Expansion with New Digital Capabilities


Jellyfish Acquires 5 Companies, Fueling Global Expansion with New Digital Capabilities
March 3, 2021
Jellyfish Expands Global Footprint with Data and Analytics Capabilities Enhanced with New Offerings in Ecommerce, Content Creation, Creative and Localization
London, Feb. 23, 2021 Jellyfish, the digital marketing partner to the world’s leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify and eBay), announced today the acquisition of 5 companies each a known leader in the digital space.
Jellyfish’s rapid expansion comes against a backdrop of consolidation and challenges in the traditional agency sector as the company’s capabilities lie in helping brands during their digital transformation journey. Jellyfish’s expansion follows previous acquisitions with a significant investment from Fimalac Group in 2019. ....

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Jellyfish Acquires 5 Companies, Fueling Global Expansion With New Digital Capabilities


Jellyfish Acquires 5 Companies, Fueling Global Expansion With New Digital Capabilities
on February 24 2021 1:00 AM
Jellyfish Expands Global Footprint with Data and Analytics Capabilities Enhanced with New Offerings in E-Commerce, Content Creation, Creative and Localization
LONDON (BUSINESS WIRE) Jellyfish, the digital marketing partner to the world s leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify, and eBay), announced today the acquisition of 5 companies each a known leader in the digital space. Jellyfish’s rapid expansion comes against a backdrop of consolidation and challenges in the traditional agency sector as the company’s capabilities lie in helping brands during their digital transformation journey. Jellyfish’s expansion follows previous acquisitions with a significant investment from Fimalac Group in 2019. The company represents a new kind of digital business, where agency services are combined with consultancy, training, and cutting-edge t ....

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