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Börse Express - Tiroler Tageszeitung, Leitartikel, Ausgabe vom 19. Juli 2021. Von ALOIS VAHRNER. "Swarovski braucht rasch klare Fronten".


Tiroler Tageszeitung, Leitartikel, Ausgabe vom 19. Juli 2021. Von ALOIS VAHRNER. Swarovski braucht rasch klare Fronten .
18.07.2021 | 22:00
Quelle: OTS Wirtschaft
Innsbruck (OTS) - Die ultimative Rücktrittsforderung an die Konzernspitze durch die Gruppe um Markus Langes-Swarovski markiert einen neuen Höhepunkt im familieninternen Machtkampf. Die Zeit für einen Befreiungsschlag drängt immer mehr.
Dallas und Denver-Clan war früher, heute spielt die Familiensaga in Tirol, und das völlig real und mit drohenden Auswirkungen für Tausende Mitarbeiter. Seit der Gründung des Kris­tallunternehmens durch den böhmischen Einwanderer Daniel Swarovski 1895 hatte es für das Unternehmen mit längst weltweiter Bekanntheit viele glänzende Erfolge gegeben, aber auch schwere Krisen wie etwa in den 1970er-Jahren oder dann später bei der Pleite der Handelskette Zale in den USA. ....

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Check out this cool new store in Mall of the Emirates


Check out this cool new store in Mall of the Emirates
The ‘Instant Wonder’ store is a new concept by Swarovski…
Concept stores are gaining momentum as the world moves away from traditional shopping and looks to new, fun retail experiences. Swarovski has created 28 ‘Instant Wonder’ stores, and Dubai is lucky enough to be home to one of them.
Found in Mall of the Emirates, Instant Wonder is described as ‘a joyful universe that invites you to ignite your dreams’. The colour-coded pastel-hued space is a treat for the eyes, as Swarovski products are displayed within individual octagonal frames, fitting together in a satisfying fashion. ....

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How Swarovski's rebrand inspired a worldwide "candy-like" store redesign


March 9, 2021
9:06 am
Crystal brand Swarovski has updated its swan logo as part of a wider rebrand that includes 28 new immersive spaces around the world.
The design work has been completed in-house, led by the company’s creative director Giovanna Engelbert, Swarovski says.
Swarovski was established in 1895 in Austria, where its headquarters are still located. It produces crystal glass, jewellery and a range of lifestyle accessories. In 2018, it had a revenue of approximately £2.3 billion.
The company’s CEO Robert Buchbauer says that Swarovski is “rooted in innovation and reinvention” and that the rebrand seeks to “meet the needs of an evolving world”. ....

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