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Multiple stores near the main thoroughfare in Tunbridge Wells, Kent, have seen their display windows emblazoned with images of happy people shopping.
It comes after more than half a million retail properties in England and Wales were revalued as part of a shake-up to the business rates system.
The UK's retail sector had a bruising year in 2022 as more shops closed their doors than at any other point for at least five years.
Centre for Retail Research says 17,145 stores shut in total, up almost 50% on 2021, during pandemic
A total of 17,145 shops shut last year across the UK's High Streets, shopping centres and parades.