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Fetch Robotics Acquired By Zebra for $290M - Multichannel Merchant


Fetch Robotics Acquired By Zebra for $290M
July 2, 2021
Zebra Technologies, a provider of hardware and software for warehouse fulfillment and inventory management, has acquired Fetch Robotics for $290 million, after an initial investment and partnership that dates back two years to augment workflows between robots and Zebra devices.
Zebra acquired a 5% stake in Fetch two years ago, and is purchasing the bulk of the company and its assets now.
“Fetch Robotics offered the right mix of an autonomous mobile robot (AMR) portfolio, engineering talent and cloud expertise in warehouse automation,” said Jim Lawton, VP and GM, Robotics Automation for Zebra Technologies. “We have gotten to know each other over the past two years, working together as our companies shared mutual customers across logistics, 3PL, manufacturing and retail.” ....

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