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The Global Licensing Group, the organiser of Brand Licensing Europe, has provided the first details of this year's event.

Read on for news about Disney's original, publishing-driven stories, Dr. Seuss's entry into NFTs, a range of literary paper construction kits from Cubles, a new licensing program tied to the book-based PBS series 'All Creatures Great and Small,' and more.

779 Views Beano Studios has unveiled a special partnership with the traditional Scottish company, Prickly Thistle to create a birthday tartan in celebration of the fan-favourite rebel, Dennis, in the colours of his iconic black and red jumper. The Highland born and based company has brought the design to life with intricacy, saluting the character’s 70th birthday within the thread count of the design, with its block pattern of 70 threads. To make it even more official, the design has also been accepted and recorded into The Scottish Register of Tartans, which form part of Scotland’s nati...

724 Views The baby essentials brand, Mori has secured a new partnership with Rocket Licensing to launch a collection inspired by the World of Eric Carle and the cherished story book, The Very Hungry Caterpillar. The limited edition collection has been designed for newborns through to children aged six years old and unites Mori’s signature soft and sustainable materials with the popular literary character in a collection that launched this week.  “Mori is overjoyed to help bring the enchanting and timeless appeal of The Very Hungry Caterpillar to life for today’s generation of little ...

710 Views The iconic British comic brand, Beano is celebrating the 70th anniversary of Dennis the Menace’s first appearance with the launch of a new board game developed by the award-winning designer, Rachel Lowe. In a partnership secured by Rocket Licensing on behalf of Beano Studios, the new Beano game will bring Dennis and Beanotown friends together for a plethora of playable pranks and school playground humour. Players will take turns to journey around Beanotown and try to complete pranks while avoiding being caught by the teacher. Perhaps a whoopie cushion will be dropped at Mount Bea...