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By adding the digital marketing and customer relationship management platform, which leverages machine learning and AI for patient engagement, the company aims to improve patient experiences in value-based care.
Innovaccer acquired Cured, a healthcare digital marketing and CRM platform. With the deal, Innovaccer gains more than 20 customers to add to its current portfolio of clients. Innovaccer CEO Abhinav Shashank said the main goal of the acquisition was to help his company become a leader in patient experience technology.