Today is World Book and Copyright Day. UNESCO's General Conference picked this day to promote the enjoyment of books and reading. I did not realise before I founded Rolling Books, that this week is our peak season for our school activities engagement: librarian teachers would confirm our shows months in advance for our facilitator-performers to engage with children in primary schools with interactive and educational theatre shows related to picture books, reading, and storytelling. Does that mean, reading is getting popular in schools again? Or is it just the only day of the year when we care ...