Detailed text transcripts for TV channel - MSNBC - 20120814:19:07:00
>> i think negative ads work. and will always work because they're very emotional. they're very direct. and the human mind tends to look for information that supports what it already believes even if its belief system is very small. >> and reaffirms it. >> that's what negative ads feed. >> do they have to be true? >> there's a team of political scientists this year who are studying the effect of advertising, specifically negative advertise ing. one thing they found is one of the ads that was in there where you have romney singing, you know, beautiful for spacious skies, they're ticking off the...