Dismay turns into opportunity as students partner with PepsiCo on campaign
IMAGE: Provided Shipton led the class of fourth-year students, who were divided into groups of four. Each group selected the design of an existing LIFEWTR bottle from which to draw inspiration in developing marketing campaign materials, including posters, vending snipes and merchandise. The winning team’s design are now being used in advertising and promotional materials exclusively on the Penn State University Park campus and in select local retailers. “The students ended up creating point-of-sale pieces for LIFEWTR,” Shipton said. “They were provided with the bottle design and f...
Source: psu.edu