How Do You Make It 'Pop' On TikTok? And, Why A Flamin' Hot Drink Has Us Divided.
In this episode, the hosts discussed recent headlines on BevNET and NOSH, including how prebiotic soda brand Poppi leveraged its presence on TikTok in support of a recent $13.5 million round of capital, why MTN DEW’s limited-edition Flamin’ Hot variety works (whether we like it or not) and the potential pitfalls of brand positioned as a better-for-you Hot Pocket.
Source: tasteradio.com