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After the murder of George Floyd in 2020, when travel brands – including Delta Air Lines, Hilton and Enterprise – pronounced their support for diversity and the Black Lives Matter
A study found that Black travelers expressed dissatisfaction with how the travel industry promotes itself as inclusive.
A study found that Black travelers expressed dissatisfaction with how the travel industry promotes itself as inclusive.
Black travelers want the tourism industry to recognize their full identity. That will require more than procedural checkboxes and targeted advertising.