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Kanye West’s brand Yeezy has dropped the first piece in its long-awaited collaboration with Gap. The surprise release happened on June 8, which was also West’s 44th birthday, and features one item only: the Round Jacket. Here’s everything we know about the Kanye West Gap jacket, plus details on the Yeezy Gap partnership. What’s the “Round Jacket”? The Yeezy Gap Round Jacket is a bright blue unisex puffer that retails for $200 USD. Made of recycled nylon, its material is ultra-shiny, bordering on luminescent. In a press release, Yeezy Gap announced that starting June 7, they’re f...

Gap partnership on Tuesday, “Floating Projections” of the now-buzzing YEEZYGap Round Jacket have illuminated monumental locations in New York City, Los Angeles and Chicago. Reaching new heights in an innovative marketing ploy, the soon-to-be-released silhouette has appeared glowing atop the exterior of popular landmarks, including New York’s Madison Square Garden and Guggenheim Museum as well as Los Angeles’ Dolby Theatre and Staples Center, and in prime viewing locations on each city’s high-volume streets. The debut jacket, spotted on Kanye West last week, has no problem lighting ...