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Jaguar Land Rover is officially becoming 'JLR' as it sidelines the Land Rover marque and focuses on the roll out of a new range of electric vehicles (EVs).
The automaker will reorganize into four brands: Range Rover, Defender, Discovery, and Jaguar, with that last offering its first EV in 2024
Days before its 75th anniversary, the Land Rover nameplate is taking a back seat in favour of new sub-brands based on popular models.
Jaguar is accelerating its EV production timeline with a new 15 billion pound investment, which potentially may result in an EV with the longest range to date.
The Land Rover brand will be split into three, with Range Rover, Discovery, and Defender becoming their own...