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Posted on 163 One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis. Baby boomers, those born between 1946 and 1964, have been largely ignored by marketers preoccupied with millennials and Generation Z. But boomers control an estimated $2.6 trillion in spending power. Tapping that well requires a nuanced, multicultural approach. “We have a successful track...

today." in 1957, the little, boxy, fuel-efficient toyota made its debut on america's highways. back then, it looked out of place next to the big steel land yachts turned out by detroit but now, a half-century later, toyota is the world's leading car maker, and some of its best and brightest minds are sharing what they've learned along the way with the young latinos who stand to be future customers...and quite possibly employees. "todos" stands for the toyota organization for the development of latinos. joe gonzalez, a 14-year associate, is one of the founding fathers of the program a...

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