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Mash has today announced the appointment of Genie Guranani as the company’s executive drag queen. This role will see Gurnani join Mash's global pool of operating partners; a panel of seasoned industry experts that works with Mash’s leadership team on commercial, operational, and creative strategy.
March 17 2021, 8:08 am | BY Kim Shaw | No Comments Following the launch of the Chronomat women’s 32 and 36 watches, luxury watchmaker Breitling has launched a regional interpretation of its global Spotlight Squad via MASH, pushing the boundaries of what it means to be a woman of purpose, action and style. MASH were appointed to develop an Asia extension of Breitling’s global Spotlight Squad which features American ballet dancer Misty Copeland, award-winning actress and producer Charlize Theron, and Chinese actress and philanthropist Yao Chen. Drawing inspiration from the progres...
Previously, Akers had spent 11 years working with Vice. Mash has appointed former Vice Asia Pacific creative director Royce Akers as its first operating partner as the business scales up. Akers will provide creative oversight and advice to the team. Mash, which connects and curates teams for brands from its global referral-only community, works with clients across four continents. “I’m absolutely thrilled Royce is working with us as an operating partner, bringing his highly unique approach to creativity and years of experience to Mash and our clients,” said Tash Menon, founder and CEO o...