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Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy: Best Media Info - Vimarsana News

Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy: Best Media Info

Best Media Info: Roy, Chief Marketing Officer (CMO) of RSH Global, discusses how hyper-fragmentation of media poses a challenge to marketers and instant ROI business is also becoming a matter of concern| Marketing News

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season: Best Media Info - Vimarsana News

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season: Best Media Info

Best Media Info: The various advantages that brands claim to have gained during IPL 2023 are quicker outreach, higher return on investment (ROI), improved co-television viewership, and heightened brand recognition, am| Television News

Joy personal care appoints Disha Patani as brand ambassador - Vimarsana News

Joy personal care appoints Disha Patani as brand ambassador

As part of the campaign, a television commercial with Patani will also be rolled out in the coming month during the men’s T20 cricket league.

In-depth: What is giving sleepless nights to marketing heads of India's top brands?: Best Media Info - Vimarsana News

In-depth: What is giving sleepless nights to marketing heads of India's top brands?: Best Media Info

Best Media Info: BestMediaInfo.com reached out to marketing heads of top brands, including Dabur India, Maruti Suzuki and PGI India, to know what challenges they face and how they overcome them| In-depth News

Joy Personal Care, KKR come together for #BeingEqual campaign - Vimarsana News

Joy Personal Care, KKR come together for #BeingEqual campaign

MUMBAI: Mumbai: Joy Personal Care, a homegrown skincare brand from the aegis of RSH Global, in continuation to their recently announced partnership with Kolkata Knight Riders (KKR) has initiated #BeingEqual brand campaign. This multi-platform campaign will highlight the existing gender inequalities faced by women across professional environments. This first-of-its-kind brand