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PE firm acquires majority stake in Dr. Praeger's: 'We have some of the most loyal customers in the industry'


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PE firm acquires majority stake in Dr. Praeger’s: 'We have some of the most loyal customers in the industry'
By Elaine Watson
Private equity firm Vestar Capital Partners has made a majority growth investment into Dr. Praeger's Sensible Foods, which makes a range of frozen and refrigerated vegan and vegetarian burgers, sausages and nuggets, appetizers, and snacks.
New Jersey-based
Dr. Praeger’s​​ – which was founded in the mid-1990s – is led by second generation family members Larry Praeger (CEO) and Adam Somberg (President) who will continue in these roles and remain significant investors in the company.

Larry and Adam have done a tremendous job building the company and developing new products that speak to today's consumers – flexitarians, vegetarians, vegans and those who seek a healthier lifestyle,”​ said Winston Song, Managing Director and co-head of consumer at Vestar, who is bringing in CPG industry veteran Jeffrey Ansell (currently chairman of data insights firm IRI) as chairman.  

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