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April 07, 2021 MODESTO, Calif. (April 6, 2021) – E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.  Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both r...

E&J Gallo to buy Rumchata liqueur owner 7th April, 2021 by Nicola Carruthers California-based E&J Gallo Winery has agreed to acquire Agave Loco, the owner of cream liqueur brand Rumchata, for an undisclosed sum. The Rumchata brand is inspired by Mexican rice-based drink horchata The deal, which is expected to close on 16 April, also includes Midwest Custom Bottling (MCB), which produces Rumchata at its facility in Wisconsin, US. MCB’s Tippy Cow rum cream and Holly Nog wine-based eggnog brand are also included in the agreement. Founded by Tom Maas in 2009, Rumchata (13.75% ABV) is inspired...

Share this article Share this article MODESTO, Calif., April 6, 2021 /PRNewswire/ -- E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand. RumChata RumChata Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily gro...

Producer of RumChata liqueur to be acquired by E. & J. Gallo Share Photo courtesy of Agave Loco LLC. The Spirits Division for Modesto, California-based E. & J. Gallo Winery today announced that it has acquired Agave Loco LLC, a Vernon Hills, Illinois-based company that owns cream liqueur brand RumChata, which it produces in the… Want to Read More? Agave Loco LLC, a Vernon Hills, Illinois-based company that owns cream liqueur brand RumChata, which it produces in the City of Pewaukee.The terms of the deal were not disclosed.Gallo’s flagship spirit brand, E & J Brandy, is among the company...