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E. & J. Gallo Strengthens its Position as a Leading Spirits Company ... - Vimarsana News

E. & J. Gallo Strengthens its Position as a Leading Spirits Company ...

April 07, 2021 MODESTO, Calif. (April 6, 2021) – E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.  Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both r...

E&J Gallo to buy Rumchata liqueur owner - Vimarsana News

E&J Gallo to buy Rumchata liqueur owner

E&J Gallo to buy Rumchata liqueur owner 7th April, 2021 by Nicola Carruthers California-based E&J Gallo Winery has agreed to acquire Agave Loco, the owner of cream liqueur brand Rumchata, for an undisclosed sum. The Rumchata brand is inspired by Mexican rice-based drink horchata The deal, which is expected to close on 16 April, also includes Midwest Custom Bottling (MCB), which produces Rumchata at its facility in Wisconsin, US. MCB’s Tippy Cow rum cream and Holly Nog wine-based eggnog brand are also included in the agreement. Founded by Tom Maas in 2009, Rumchata (13.75% ABV) is inspired...

E. & J. Gallo Strengthens Its Position As A Leading Spirits Company With Purchase Of RumChata - Vimarsana News

E. & J. Gallo Strengthens Its Position As A Leading Spirits Company With Purchase Of RumChata

Share this article Share this article MODESTO, Calif., April 6, 2021 /PRNewswire/ -- E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand. RumChata RumChata Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily gro...