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Win or lose, athletes are cashing in on age of social media influencer

Economics of the athlete-as-social-media-influencer mean stars like Genie Bouchard cash in when they re on top and when they re not. Read on.

British columbiaCity ofUnited kingdomNew yorkUnited statesGraham hughesDon mackinnonRussell reimerMark mcmorrisLarry tanenbaumAlphonso daviesTyler mosherTanjim hossainKevin carmichaelBen stansallGabriel friedman

Own The Podium chief says athletes cries for change are heard | iNFOnews | Thompson-Okanagan s News Source

Maybe the name "Own The Podium" was a problem.

United statesBritish columbiaDamian warnerAlex baumannIsabelle weidemannValerie maltaisDonna spencerAllison forsythRosannagh maclennanAnne merklingerRussell reimerIvanie blondinTeam canadaCanadian press ap ashley landis team canadaCanadian olympic committeeCanadian press ap ashley landis

Kaillie Humphries legal battle with Bobsleigh Canada Skeleton subject of documentary | iNFOnews

In her golden moment atop the medal podium in Beijing, as the U.S. flag was raised, Kaillie Humphries says a couple of Canadian team executives turned their back.

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Mark McMorris Inc: Inside an Olympic snowboarder s business empire

The 28-year-old is an action sport athlete entrepreneur, with a sponsorship fiefdom that has crossed over from the purely athletic realm

United statesBritish columbiaPierre luedersMark mcmorrisJoe oconnorJustin krippsJesse lumsdenJeevan grewalGeorge stromboulopoulosNeville wrightYiming suMarko djuricaRussell reimerChristophe pallot agenceMark mcmorris incTeam canada

Mark McMorris Inc: Inside an Olympic snowboarder s business empire

The 28-year-old is an action sport athlete entrepreneur, with a sponsorship fiefdom that has crossed over from the purely athletic realm

United statesMarko djuricaMark mcmorrisRussell reimerJoe oconnorMark mcmorris incRoyal bankGeneral millsBig airManifesto sport managementFlying tomatoGetty imagesBrand mcmorris

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