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Win or lose, athletes are cashing in on age of social media influencer

Economics of the athlete-as-social-media-influencer mean stars like Genie Bouchard cash in when they re on top and when they re not. Read on. ....

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Own The Podium chief says athletes' cries for change are heard | iNFOnews | Thompson-Okanagan's News Source

Maybe the name "Own The Podium" was a problem. ....

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Kaillie Humphries' legal battle with Bobsleigh Canada Skeleton subject of documentary | iNFOnews

In her golden moment atop the medal podium in Beijing, as the U.S. flag was raised, Kaillie Humphries says a couple of Canadian team executives turned their back. ....

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Mark McMorris Inc: Inside an Olympic snowboarder's business empire

The 28-year-old is an action sport athlete entrepreneur, with a sponsorship fiefdom that has crossed over from the purely athletic realm ....

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Mark McMorris Inc: Inside an Olympic snowboarder's business empire

The 28-year-old is an action sport athlete entrepreneur, with a sponsorship fiefdom that has crossed over from the purely athletic realm ....

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