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SABAH’S iconic wildlife was a selling-point at the ITB Berlin 2023, catching the eye of international tourists and visitors who thronged the world’s largest travel trade show.
There could not be a better travel marketplace platform than the ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) for Sabah Tourism Board (STB) to launch Sabah's new destination rebranding - 'Feel Sabah, North Borneo'.
KOTA KINABALU: The state’s new tourism tagline "Feel Sabah, North Borneo" is appealing to Western and European tourists, says Datuk Joniston Bangkuai.
KOTA KINABALU: Sabah’s diverse tourism offerings are turning heads at an international tourism fair in Berlin, says state Tourism, Culture and Environment Assistant Minister Datuk Joniston Bangkuai.