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David Mintz, Whose Tofutti Made Bean Curd Cool, Dies at 89 He set out to create an ice cream substitute for people who keep kosher. He created a phenomenon, also loved by vegans, diabetics and people with milk allergies. David Mintz, chairman and chief executive of Tofutti Brands, in 1984. His company went from distributing pint containers of its signature frozen vanilla soy-based dessert to developing some 35 plant-based products. Credit.Sara Krulwich/The New York Times Published March 5, 2021Updated March 9, 2021 The rise of David Mintz from Brooklyn caterer to the multimillionaire who became known as the “P.T. Barnum of tofu” began with a grandmother not his own, but a 90-year-old woman who happened to walk into his prepared-food takeout grocery one day and apply for a job as a cook. ....