India's influencers 4 years after TikTok ban
Despite switching to US platforms like Instagram and YouTube, most are unable to replicate their previous clout
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Despite switching to US platforms like Instagram and YouTube, most are unable to replicate their previous clout
Choreographer Sahil Kumar found fame showcasing folk dances on TikTok, but his profile has been dormant since the video he posted four years ago supporting India's decision to ban the platform.
The world's most populous country offers a glimpse of what the social media landscape could look like in the United States next year.
ROHTAK: Choreographer Sahil Kumar found fame showcasing folk dances on TikTok, but his profile has been dormant...
TikTok, although a latecomer compared to other social media giants, swiftly gained nationwide popularity in India. A year before its ban, it boasted over 200 million Indian users, roughly one-seventh of the population. Following its exit, local tech startups rushed to fill the gap with their own short-video apps, but it was established US platforms that ultimately dominated the new