iD Fresh Food expands presence in dairy category with ghee foray; eyes Rs 200 crore in 3-4 years
The packaged foods company raked in Rs 100 crore from sales of curd and paneer in FY 22.
Source: afaqs.com
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Top News In Samit Sinha Today - Breaking & Trending Today
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
This decision by Unilever will present them in good light and help parents retain the decision-making power, as per brand experts
Source: bestmediainfo.com
Metaverse could turn out to be the future of branding: Samit Sinha
Samit Sinha, the founder of Alchemist Brand Consulting, speaks of the constantly changing marketing landscape in the country
Source: livemint.com
Cola ads are back, but where is the impact?
50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise
Source: bestmediainfo.com
When should a brand apologise?
We ask experts if an apology is required even in situations when a brand has been targeted by trolls for taking a position on an issue
Source: bestmediainfo.com